Hyperloops are cooler than you think.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.


I’m posting a video below that I think it’s well worth a watch. Granted, it’s a 20-minute video but well worth a look.


Christopher Sanchez & Co. is your business performance partner. We help clients start companies, reframe problems, and uncover asymmetrical advantages by applying our frameworks and methods to three critical areas: crafting the best questions, isolating the most valuable answers, and constructing narratives that break through the noise.

Christopher Sanchez

Christopher Sanchez is an accomplished technologist, entrepreneur, investor, author, and advisor. He serves as a Senior Advisor to G7/G20 Governments, top academic institutions, institutional investors, startups, and Fortune 500 companies. He has been featured in WIRED, Forbes, the Wall Street Journal, Business Insider, MIT Sloan, and numerous other publications.

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